Acta Nocturna

2021
Short film (mixed channel vertical)
12.33 min.

“Currently in its Beta phase, the Acta Nocturna program is a 2-week immersive experience for those having trouble with their sleep. By creating nightly rituals, maximum efficiency of sleep will be achieved.”

Serving as a parodic promotional video, the project brings attention to the overwhelming nature of today’s targeted marketing practices. Combining choreographed movement and a surreal tone, it ultimately highlights the demand placed on customers and the often ill-defined line separating them from becoming the product.